
I created emblems for each mask to create a world, to show what is on the other side.

Each image needed to be creepy yet elegant not to stray too far from the brand identity.

This project aimed to capture the dark and spooky side of the Anthropologie brand. "To her, Anthropologie is a portal of discovery—a brush with what could be. A place for her to lose—and find—herself." This is the quote that spoke to me and defined this project. Alice in Wonderland was the theme of the shoot and inspired much of my art direction in the shoot. I wanted to convey this unsettling world, a topsy turvy reality only a step away. A place to get lost and find exactly what you have been looking for. This is a unique spin on a classic fashion catalog.
I created emblems for each mask to create a world, to show what is on the other side.
Each image needed to be creepy yet elegant not to stray too far from the brand identity.